White paper

Web Analytics - A Day a Month

Author
Eric T. Peterson, Author of Web Analytics Demystified and Web Site Measurement Hacks
Elissa Fink, Chief Marketing Officer - Tableau Software

Learn how you can improve your marketing analytics with this month-by-month strategic roadmap.

Start 2008 with a solid program for accelerating your web measurement and analysis efforts, including better understanding your visitors, optimizing your web site, and improving your marketing results.

In this free whitepaper, measurement and analysis guru Eric Peterson provides clear direction on a year’s worth of guidance covering:

  • Building dashboards, reports, and analysis that give you the facts for better decisions
  • Setting up a “Web Analytics 2.0” measurement environment
  • Sifting through mountains of website data to quickly find what matters most
  • Allocating staff and resources for maximum benefit
  • Reconciling different sources of data
  • Selecting vendors and improving vendor relationships

This whitepaper is a must-read for anyone responsible for data analysis and online optimization efforts, at any level in the organization and with any level of experience. Eric Peterson addresses many of the most common challenges companies face when working to leverage data from the online channel by providing an easy to use, month-by-month strategic roadmap for analytical and measurement success.


Based on content presented by Eric T. Peterson author of web Analytics Demystified and Web Site Measurement Hacks

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About the author

Eric T. Peterson

Author of Web Analytics Demystified and Web Site Measurement Hacks
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Elissa Fink

Chief Marketing Officer - Tableau Software

Elissa Fink is Tableau Software’s Chief Marketing Officer. With 20+ years helping companies improve their marketing operations through applied data analysis, Elissa has held executive positions in marketing, business strategy, product management, and product development.

Prior to Tableau, Elissa was EVP Marketing at IXI Corporation, a firm specializing in marketing information. She has also served in executive positions at Tele Atlas, TopTier Software, and Claritas, Inc. Elissa also spent time selling advertising for the Wall Street Journal. Elissa holds a B.A. from Santa Clara University and an MBA in Marketing and Decision Systems from the University of Southern California.