Do your marketing dashboards help drive business decisions? Or do they linger as a high effort, undervalued collection of reports that are rarely used?
In this webinar, Ross Graber shares 10 key components of effective marketing dashboards. Hear how you can roll these components into an audit process and use them to improve dashboard quality and adoption at your organization.
Attend this webinar and learn how to:
- Select appropriate marketing metrics
- Build trust for the data presented
- Align appropriate information views with business functions
- Assess how well dashboards have been adopted
SiriusDecisions provides research and advisory services focused on b-to-b operational intelligence marketing directors and professionals need to maximize topline growth.
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