The business impact of data readiness

Having an advanced analytics team, strong data pipelines, and established KPIs and business processes are examples of organizational capabilities around data maturity. These capabilities are a measure of data readiness, and organizations invest trillions of dollars to build them.

In this webinar, Dr. Chris Marshall from IDC Asia Pacific will provide a preview of this year’s Tableau—IDC Data Readiness Index including:

• Common characteristics of data-driven organizations in APAC
• Approaches and measures to improve data readiness
• Best practices to enhance business performance

Tableau Blueprint is a step-by-step guide to becoming a data-driven organization, whether your organization is new to modern, self-service analytics or you’ve already deployed and need to broaden, deepen, and scale the use of data. Tableau Blueprint outlines the processes and best practices from thousands of customers.

About the speaker


Dr. Chris Marshall

Associate Vice President, Analytics, Big Data and Artificial Intelligence, IDC Asia Pacific

Dr. Chris Marshall is Associate Vice President for IDC Asia Pacific, responsible for the Analytics, Big Data, and Artificial Intelligence practice. Dr. Marshall’s core research coverage includes the development of Data Analytics and Machine Learning competencies and their implications—the threats and opportunities facing organizations as they seek to augment and automate their knowledge-based work.

Previously, Chris was a senior executive in IBM Watson Financial Services, where he led their AI-enabled risk and analytics practice in Asia. Before joining IBM, he held senior business development and management roles in big data and analytics at KPMG, Oracle, and UBS.

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