Note: This piece is part of our series on storytelling with data. This is a guest post by Chuck Hooper.
Years ago, no one talked about “storytelling” in a business sense. In the last 18 months, I’ve had a number of clients ask about using storytelling techniques. A lot of the buzz is coming from their love of Tableau, and wanting to know what the Story Points capability brought to them. Storytelling is not something used just for getting a 5-year-old excited. A simple way to think of storytelling is to just call it a presentation. Anytime you give a presentation, you need to use good storytelling techniques.
Many ask: Why not just use PowerPoint? It can do the same thing Tableau does. They are close, from a purely visual perspective. But Tableau brings the concept of storytelling into every step of the process. You are somewhat forced to think about storytelling concepts the entire time you’re building the presentation. You’re no longer thinking: “slide, next slide, next slide, next slide.” You’re thinking: STORY!
To be a great storyteller, you need to understand certain things about your audience, the goal of your story, your source of content, the components of the story itself, and how to be a great presenter. Let's look at each of those individually.