In partnership with the Professional Publishers Association
Publishing and media organisations are awash with data. Across numerous devices and various media types, you can track clicks, views, and shares - all the data that helps you enhance customer engagement, optimise advertising, and cost-effectively allocate inventory.
But, how do you actually find insights from your data? Join our 'Meetup for Publishers and Media' where over a few drinks you'll learn how your industry peers are successfully combining big data, self-service BI and dashboarding into their publishing efforts.
16:00 – 16:30 | Registration
16:30 – 16:40 | Intro to Publishing Analytics - James McLeod, UK Acquisition Manager - Tableau
16:40 – 17:00 | Live Demo: Publishing Analytics - Tom Stroud, Account Manager - Tableau
17:00 – 17:15 | Haymarket's Green Field BI Project - Justin Pillay, Head of BI - Haymarket
17:15 – 17:30 | How ESI Media Uses Tableau to maximise their Circulation and Advertising Operations - Rich Mead, Group Operations Director - ESI Media
17:30 – 17:45 | Q&A
17:45 – 19:00 | Networking Drinks - get to know your industry peers over a few drinks