Brought to you by your Tableau Team, in conjunction with EA Publishing’s Global Sales Analytics team Matt Smal, Head of Engagement, Business Intelligence and John Parker, Sr. Manager, Global Sales Analytics Data Steward.

Ben Macuga, Vice President of Commercial Management, will do introductory remarks at 10:00-10:15. Ben leads the HD and mobile demand planning teams for North America and is also responsible for long range planning, strategy and analysis for the Americas Publishing Organization. Ben is a long time Tableau champion at EA and we are pleased he is able to take the time to speak to the Electronic Arts Tableau Community about the importance of data in Electronic Arts’ strategy moving forward.


We will have 2 different tracks running for the Tableau Day.

  • 9:30 a.m.-10:00 a.m. - Welcome and Introduction to Tableau: Connecting to Data, Building basic visualization
  • 10:00 a.m.-10:15 a.m. - Ben Macuga, VP of Commercial Management
  • 10:15 a.m.-11:00 a.m. - Introduction continued with creating a dashboard, publishing to Server and sharing
  • 11:00 a.m.-11.15 a.m. - Break
  • 11.15 a.m.-12:00 p.m. - Customer Showcase: See how other Tableau users at EA are using Tableau
  • 12:00 p.m.–13:00 p.m. - Lunch (provided by Tableau)
  • 1:00 p.m.–1:45 p.m. - Track 1: Level 1: How to Excel with Tableau: A guide on how to go from Excel expert to Tableau innovator; data structure, formatting, calculating and visualizing
  • 1:45 p.m.–2:30 p.m.– Track 1: Level 1: Formatting in Tableau: Formatting on Dashboards and Layout, Adding Borders, Corporate color schemes and pick screen color trick
  • 1:45 p.m.–2:30 p.m.– Track 2: Level 2: Advanced Visualization Types: Waterfall charts, Pareto charts, control charts, spark lines, bump charts
  • 2:30 p.m.–2:45 p.m.– Break
  • 2:45 p.m.–3:30 p.m.– Track 1: Level 1: Actions and Navigating in Dashboards: Use as filter, Filter Actions, URL Actions, Highlight Actions and creating buttons to help navigate in your dashboards
  • 2:45 p.m.–3:30 p.m.– Track 2: Level 2: Introductions to Calculations: Number calculations, String Calculations, Date Calculations, Logical Calculations, and Quick Table Calculations
  • 3:30 p.m.–3:45 p.m.– Break
  • 3:45 p.m.–5:00 p.m.– Tableau Doctor Appointments (bring your data!)

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