Marketing Leaders Roundtable

Marketers have more data than ever before. Yet, like enterprises everywhere, we all struggle to organize it, decipher it, visualize it, and use it to drive the best possible decisions. Join us for an afternoon discussion on marketing analytics. Let us show you how to take your use of data to the next level – when data rock stars meet marketing masters.

Tableau's own marketing executives, Elissa Fink, Chief Marketing Officer & Adriana Gil Miner, Vice President of Corporate Communication will share their experiences and explore how attendees can get full value from their marketing data.

Take the opportunity to learn from our Tableau team on how they successfully use Tableau on a daily basis to fine-tune their media mix in real time, empower their sales team with 360-degree views and capture the full life cycle of their leads.

Agenda:
3:00 pm – 3:30 pm – Registration
3:30 pm – 4:30 pm – Becoming a Data Driven Marketer by Elissa Fink & Adriana Gil Miner
4:30 pm – 5:00 pm – Question & Answer
5:00 pm – 6:00 pm - Networking Happy Hour

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