Why Visual Analytics?

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Discover the unexpected; it’s all about the journey. Sounds like the beginning of a travel brochure, right? Well, it fits because visual analytics helps you navigate a world full of data.

When you are trying to make sense out of your data, where do you begin? Two popular approaches to visual data analysis include data visualization and visual analytics. Each plays an important role in data exploration. You don’t have to choose one or the other—they both help you to see and understand your data.

Data exploration usually starts with a question. But the answer to that question doesn’t need to be the end of the journey.

In this article:

  • Asking “what” and “why”
  • The power of asking why
  • What visual analytics can do for you
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What's really going to make big data go mainstream is the ability to connect not just with data scientists and technologists but business people. And absolutely one of the keys to that is visualization, is being able to show people—not just tell people, not just show numbers or even show charts—but to have those charts and graphs and visualizations come alive.

About Tableau

Tableau helps people transform data into actionable insights. Explore with limitless visual analytics. Build dashboards and perform ad hoc analyses in just a few clicks. Share your work with anyone and make an impact on your business. From global enterprises to early-stage startups and small businesses, people everywhere use Tableau to see and understand their data.



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