Storytelling with data

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Storytelling brings data to life, allowing the viewer to make a personal connection to the information.

A good story changes our brain chemistry, increasing empathy, connectedness and attention. How can you tell great stories with data to educate, inspire and make a real impact? In this video, get tips from the experts, and see some of the best of examples of storytelling with data.

Watch this video to learn more from:

  • Cheryl Phillips, Hearst Professional in Residence at Stanford University
  • Robert Kosara, Research Scientist at Tableau Software
  • Pete Misner, Principal at Canyon Creek Elementary
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It’s interesting about storytelling and why it has such an impact. And I think it's because it really makes a personal connection. If you can find a personal connection in a vast amount of information, and then relate that to a person, they get it. And all of a sudden, they remember it more effectively. And the same thing happens with visualization.

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