ITV Interactive turns 300 million rows of customer data into fast, actionable insights with Tableau

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Customer case study

Learn how ITV are driving a new data-driven culture

ITV is a commercially operated free-to-air television network in the UK. In its journey to become a data-driven organisation, in 2016 ITV implemented Tableau at scale alongside Amazon Redshift to streamline its data processing and improve quality and speed of analysis.

Since deploying Tableau, ITV has replaced over 80 disparate spreadsheets and data sources with a single source of truth, whilst enabling their senior managers to self-serve their own analytical needs.

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It’s easy to think of data analytics as a specialist skill, but tools like Tableau can enable anyone to start uncovering their own insights

About Tableau

Tableau helps people transform data into actionable insights. Explore with limitless visual analytics. Build dashboards and perform ad hoc analyses in just a few clicks. Share your work with anyone and make an impact on your business. From global enterprises to early-stage startups and small businesses, people everywhere use Tableau to see and understand their data.



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