Pricing and promotions are two of the most important strategies of a retail or consumer goods business, and yet analyzing relevant data and producing timely, actionable insights remains a challenge to many companies. In this session, Tableau Gold Partner Keyrus will share ways to visualize and analyze the effects of pricing and promotions at various levels of detail to maximize profit. Keyrus will also highlight the latest Tableau advancement, Einstein Discovery, which allows users to leverage machine learning (ML) to build advanced analytics models via Tableau Prep or Tableau Desktop and share their insights within the secure, governed framework of the Tableau ecosystem. Join Razvan Nistor, PhD, and Tableau Ambassador Adam Mico from Keyrus to learn how Business Science can help you:
- Determine the optimal pricing strategy to maximize profit of consumer goods lines across different retail stores.
- Understand the impact that Cost of Goods and Promotional Spends on profits for retail stores.
About the speaker
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