Tableau Introduces New Subscription Pricing

New subscription-based plans lower up-front investment and provide access to Tableau’s leading analytics platform at any scale

Publish Date: April 6, 2017 - 6:00am

SEATTLE, April 6, 2017 – Tableau (NYSE: DATA), the global leader in visual analytics, today announced new subscription pricing for all of its products, including Tableau Desktop, Tableau Server, and Tableau Online. The new pricing model significantly reduces the initial expense to deploy best-in-class business intelligence, enabling customers to access the full value of Tableau’s award-winning platform and frequent product updates without purchasing a perpetual software license. With Tableau’s subscription offerings, organizations of all sizes have the predictability and flexibility they need to budget and plan deployments, plus easily scale as their needs change over time – all while having the freedom to deploy their Tableau subscriptions on-premises, in the Cloud, or in a hybrid manner.

“Many customers have told us they prefer to purchase software through a subscription model to more easily access the products they want, reduce upfront expenses and increase flexibility,” said Adam Selipsky, President and CEO of Tableau. “We have always been driven by the success of our customers, and with subscription pricing we’ll be even more aligned with our customer’s needs and further committed to earning their business every year.”

Transparent subscription pricing coupled with Tableau’s ongoing commitment to delivering a complete analytics platform without additional fees or hardware restrictions, provides customers with market-leading value and performance at any scale. Many Tableau customers have already shifted to this model, including more than 5,700 customer accounts who subscribe to Tableau Online, a fully managed SaaS version of Tableau running in the Cloud. The reduced upfront investment of the subscription model helps organizations easily adopt Tableau, while the transparent pricing ensures the platform can effectively be scaled enterprise-wide.

“The subscription pricing model was a major factor in our decision to deploy Tableau as our enterprise-wide visual analytics platform,” said Tim Nall, CIO at Brown-Forman, one of the largest American-owned spirits and wine companies selling its brands, including Jack Daniel’s, in more than 160 countries. “Since January, we have been able to very quickly scale Tableau to about 1,000 employees across our global teams. We plan to continue expanding Tableau to glean insights from everything from our global auditing process data to regulatory and plant issues to pricing and promotional effectiveness.”

Tableau’s new subscription pricing is part of a continuing shift towards a subscription business model, which is in line with customer demand and industry trends. Full platform details and pricing can be found on Tableau’s website. Flexible enterprise subscription offerings are also available.

  • Tableau Desktop Personal - $35 per month
  • Tableau Desktop Professional - $70 per month
  • Tableau Server - $35 per month
  • Tableau Online - $42 per month

About Tableau Software
Tableau (NYSE: DATA) helps people see and understand data. Tableau helps anyone quickly analyze, visualize and share information. More than 54,000 customer accounts get rapid results with Tableau in the office and on-the-go. Over 300,000 people use Tableau Public to share public data in their blogs and websites. See how Tableau can help you by downloading the free trial at

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Forward-Looking Statements
This press release contains forward-looking statements, including those related to Tableau’s new subscription pricing and product deployment options, and involves risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions prove incorrect, the results of Tableau could differ materially from the results expressed or implied by the forward-looking statements we make. These and other important risk factors are included in documents filed with the U. S. Securities and Exchange Commission, including Tableau’s most recently filed Form 10-K, and Quarterly Reports on Form 10-Q, and other reports and filings with the SEC and could cause actual results to vary from expectations. Tableau does not assume any obligation to update the forward-looking statements provided to reflect events that occur or circumstances that exist after the date on which they were made.

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