Tableau Sees Exponential Growth, Tipping Point Year in 2014

Company’s fifth consecutive year of revenue growth over 75% fueled by 9,100 new customer accounts

Publish Date: February 19, 2015 (All day)

On the heels of its 2014 earnings announcement, Tableau shared figures on the record growth of its business analytics products. After five years of exponential growth, the company reached $913 million in lifetime revenue – $413 million of which was generated in 2014. With that achievement, Tableau has become one of the fastest growing companies in the fifty-year history of business analytics software.

“In the average week more than 150 organizations are moving to the Tableau way,” said Christian Chabot, CEO and Co-founder of Tableau. “People are looking for analytics technology that is fast, easy, and for everyone. They want to put the power of data into the hands of people at all levels of their companies. We saw the strongest demand we’ve ever seen in our history, making 2014 a tipping point year for Tableau.”

Tableau’s mission to help people see and understand data has come to define a new era of analytics. Its accelerated growth comes as data generation around the world has exploded and the skill to analyze it has become critical. Customers call Tableau smart and fun – a far cry from the complicated business intelligence systems of the prior era.

Tableau’s growth was also driven by tremendous international expansion in 2014. The company now has customers in 150 countries, half of which reported triple digit growth in 2014. Japan and Switzerland led the pack with sales growth of more than 200 percent year over year. Internationally, Tableau has experienced revenue growth of over 100 percent for four consecutive years.

The company’s product innovation continues at a pace seldom seen in enterprise software companies. In 2014, Tableau invested $90 million(1) on research and development, more than the previous two years combined. Dr. Forest Baskett, Tableau Board Member and General Partner at New Enterprise Associates, notes, “Tableau’s R&D investment ratio is among the highest of all public technology companies. They have an inspiring commitment to research and innovation, and their best years are in front of them.” Tableau grew its headcount by 735, including growing its research and development team by 50 percent. As of the year-end 2014, its total headcount is now 1,947.

Tableau now has more than 26,000 customer accounts around the world, including leading companies, government agencies, and universities. Companies using Tableau include FedEx, Pinterest, LinkedIn, Unilever, and thousands of large and small businesses around the world. Customers also include nonprofit organizations like the Bill & Melinda Gates Foundation and the Pan American Health Organization. Education customers include Oxford University, Stanford University, The University of Texas, and Duke University.

Headquartered in Japan, MUJI is one of the top new home brands recognized for its purposeful and beautiful designs of house goods. It has 640 stores worldwide. MUJI chose Tableau to make more sense out of its data, particularly in the areas of promotions and multi-channel sales. MUJI uses Tableau on top of cloud-based Amazon Redshift to analyze roughly 300 million rows of data generated from online and mobile sales as well as from brick-and-mortar stores.

The Brooklyn Public Library in New York serves 2.5 million people and is home to millions of books. The library wanted to make more data-driven decisions but was hampered by its reliance on outside consultants and a dated reporting solution. Since adopting Tableau, the Library has cut reporting time by two weeks. Now, everyone from leadership to branch librarians, has access to data. “Tableau is unbelievably beautiful and easy. And it can connect to basically any data source under the sun,” said Nissa Wibecam, a Systems Administrator at Brooklyn Public Library. “When you work with Tableau, it’s fun. And you wouldn’t say that of any other report-writing product. Ever.”

Tableau was founded in 2003 by two Stanford University students and a professor. Since basing its first operations out of a Seattle bedroom, Tableau has grown into a publicly traded concern on the New York Stock Exchange. The company maintains offices in Seattle, Kirkland, Palo Alto, Austin, Washington, D.C., London, Dublin, Frankfurt, Singapore, Tokyo, and Sydney.

(1)Represents non-GAAP research & development expense. The figure excludes $20.8 million of stock-based compensation expense. The definition and reconciliation of non-GAAP measures can be found at

About Tableau
Tableau (NYSE: DATA) helps people see and understand data. Tableau helps anyone quickly analyze, visualize and share information. More than 26,000 customer accounts get rapid results with Tableau in the office and on-the-go. And tens of thousands of people use Tableau Public to share data in their blogs and websites. See how Tableau can help you by downloading the free trial at

Forward-Looking Statements
This press release contains “forward-looking” statements, which are subject to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including statements regarding the company’s business momentum, including revenue growth, customer account growth, hiring, pace of innovation, research and development investment, sector growth, and overall expansion globally. These statements are not guarantees of future performance, but are based on management’s expectations as of the date of this press release and assumptions that are inherently subject to uncertainties, risks and changes in circumstances that are difficult to predict. Forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements. Important factors that could cause actual results to differ materially from those expressed or implied by these forward-looking statements include the following: risks associated with anticipated growth in Tableau’s addressable market; competitive factors, including changes in the competitive environment, pricing changes, sales cycle time and increased competition; Tableau’s ability to build and expand its direct sales efforts and reseller distribution channels; general economic and industry conditions, including expenditure trends for business intelligence and productivity tools; new product introductions and Tableau’s ability to develop and deliver innovative products; Tableau's ability to provide high-quality service and support offerings; risks associated with international operations; and macroeconomic conditions. These and other important risk factors are described more fully in documents filed with the Securities and Exchange Commission, including Tableau’s most recently filed Quarterly Report on Form 10-Q and Annual Report on Form 10-K and other reports and filings with the Securities and Exchange Commission, and could cause actual results to vary from expectations. All information provided in this release is as of the date hereof and Tableau undertakes no duty to update this information except as required by law.

Tableau and Tableau Software are trademarks of Tableau Software, Inc. All other company and product names may be trademarks of the respective companies with which they are associated.