Tableau Sees Exponential Global Growth, Tipping Point Year in Asia Pacific

Company sees fifth consecutive year of global revenue growth over 75 percent; reaches over 3,000 customer accounts in Asia Pacific

Publish Date: February 24, 2015 - 7:45am

On the heels of its 2014 earnings announcement, Tableau today shared additional figures on the record growth of its business analytics products. After five years of exponential growth, the company reached $913 million in lifetime global revenue—$413 million of which was generated in 2014. With that achievement, Tableau has become one of the fastest-growing companies in the 50-year history of business analytics software.

Tableau’s growth was also driven by tremendous international expansion in 2014, including in the Asia Pacific region (APAC). In APAC, more than 3,000 companies and organizations are using Tableau, 1,500 of which were added in 2014. Japan led the pack with sales growth of more than 200 percent year over year, adding the most new customer accounts in the region. In Australia, Tableau’s largest APAC market, the company increased its customer base by 50% over 2013, reaching over 900 customer accounts.

Tableau now has customers in 150 countries worldwide, more than half of which reported triple-digit growth in 2014. Internationally, Tableau has seen revenue growth of over 100 percent for four consecutive years. In response to growing demand in the region, Tableau has increased its headcount in APAC to a total of 130 people, an increase of five-fold since 2012, when it opened its first office there.

“In the average week more than 150 organizations are moving to the Tableau way,” said Christian Chabot, CEO and Co-founder of Tableau. “People are looking for analytics technology that is fast, easy, and for everyone. They want to put the power of data into the hands of people at all levels of their companies. We saw the strongest demand we’ve ever seen in our history, making 2014 a tipping point year for Tableau.”

Tableau’s mission to help people see and understand data has come to define a new era of analytics. Its accelerated growth comes as data generation around the world has exploded and the skill to analyze it has become critical. Customers call Tableau smart and fun–a far cry from the complicated business intelligence systems of the prior era.

Tableau has more than 26,000 customer accounts around the world. Organizations in APAC using Tableau include companies, government agencies, and universities.

Japan-based MUJI is a household and consumer goods retailer recognized for its purposeful and beautiful designs. As a global retailer with 640 stores worldwide, MUJI wanted to improve its promotions and increase multi-channel sales, so they chose Tableau to make more sense out of their data. MUJI, using Tableau on top of cloud-based Amazon Redshift, is analyzing roughly 300 million rows of data generated from online and brick-and-mortar store data combined with data from MUJI Passport, the retailer’s recently-launched mobile app.

TNP2K is a nonprofit group focused on alleviating poverty in Indonesia. The organization needed to be able to analyze more than seven terabytes of data and create compelling visualizations to present to policy makers. TNP2K says that Tableau visualizations have been instrumental in changing the mindset of key decision makers critical to moving forward their anti-poverty mission.

In Australia, the University of Western Sydney collects and analyzes student feedback to identify areas for improvement and opportunity. University employees struggled to analyze hundreds of millions of rows of data, a process that was unwieldy and frustrating before they moved to Tableau. “Tableau is hands down unbeatable,” says Neil Durrant, Director of Performance and Quality at the University of Western Sydney. “We’re able to present data in an interactive and compelling way, faster than we ever could before.”

Additional customers in the Asia Pacific region include Marico, a beauty and wellness giant with millions of customers across Asia; Mater Health Services, a group that includes hospitals, health centers, and a renowned research institution in Australia; Metro, a leading department store chain in Singapore; and Travel Sky, a state enterprise in China that offers information technology and commercial services to the airline and tourism industry.

Tableau’s product innovation continues at a pace seldom seen in enterprise software companies. In 2014, Tableau spent $90 million(1) on research and development, more than in the previous two years combined. Dr. Forest Baker, Tableau Board Member and General Partner at New Enterprise Associates, notes, “Tableau’s R&D investment ratio is among the highest of all public technology companies. They have an inspiring commitment to research and innovation, and their best years are in front of them.” Tableau grew its headcount by 735, including growing its research and development team by 50 percent. As of the year-end 2014, its total headcount is now 1,947.

Tableau was founded in 2003 by two Stanford University students and a professor. Since basing its first operations out of a Seattle bedroom, Tableau has grown into a publicly-traded concern on the New York Stock Exchange.

About Tableau
Tableau (NYSE: DATA) helps people see and understand data. Tableau helps anyone quickly analyze, visualize, and share information. More than 26,000 customer accounts get rapid results with Tableau in the office and on-the-go. And tens of thousands of people use Tableau Public to share data in their blogs and websites. See how Tableau can help you by downloading the free trial at

Forward-Looking Statements
This press release contains “forward-looking” statements, which are subject to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including statements regarding the company’s business momentum, including revenue growth, customer account growth, hiring, pace of innovation, research and development investment, sector growth, and overall expansion globally. These statements are not guarantees of future performance, but are based on management’s expectations as of the date of this press release and assumptions that are inherently subject to uncertainties, risks and changes in circumstances that are difficult to predict. Forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements. Important factors that could cause actual results to differ materially from those expressed or implied by these forward-looking statements include the following: risks associated with anticipated growth in Tableau’s addressable market; competitive factors, including changes in the competitive environment, pricing changes, sales cycle time and increased competition; Tableau’s ability to build and expand its direct sales efforts and reseller distribution channels; general economic and industry conditions, including expenditure trends for business intelligence and productivity tools; new product introductions and Tableau’s ability to develop and deliver innovative products; Tableau's ability to provide high-quality service and support offerings; risks associated with international operations; and macroeconomic conditions. These and other important risk factors are described more fully in documents filed with the Securities and Exchange Commission, including Tableau’s most recently filed Quarterly Report on Form 10-Q and Annual Report on Form 10-K and other reports and filings with the Securities and Exchange Commission, and could cause actual results to vary from expectations. All information provided in this release is as of the date hereof and Tableau undertakes no duty to update this information except as required by law.

Tableau and Tableau Software and Story Points are trademarks of Tableau Software, Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

(1) Represents non-GAAP research & development expense. The figure excludes $20.8 million of stock-based compensation expense. The definition and reconciliation of non-GAAP measures can be found at