Tableau helps STYLIGHT spot trends faster and more confidently

STYLIGHT uses Tableau for informed daily decision making and for comprehensive ad hoc analyses

Publish Date: June 24, 2015 (All day)

Tableau Software (NYSE: DATA), a global leader in rapid-fire, easy-to-use business analytics software, simplifies daily decision making for STYLIGHT, one of the world's most successful and fastest growing e-commerce fashion companies. STYLIGHT uses Tableau Desktop to develop countless regularly updated reports and visualizations that are created by blending diverse data sources, and makes them available to users with Tableau Online.

Combining inspirational excellence and innovative online shopping technology, STYLIGHT allows you to discover trends, the hottest products, shops and brands - all in one place. STYLIGHT users worldwide can order anything they discover on the website directly online from one of STYLIGHT's partner shops. Tableau visualizations answer specific queries from STYLIGHT's day-to-day business – for example, which product categories sell best in each shop – and are also used for preparing strategic business themes. Regular reports go to employees automatically via email and can be used simply by clicking on a link. Additional ad hoc analyses reach users in the form of screenshots or packaged workbooks.

"Before, we mostly created reports in MS Excel or Google Sheets and sent them manually. Data from multiple sources often had to be produced with SQL queries first and then linked, in a time-consuming process," said Dr. Konstantin Wemhoner, Head of Business Intelligence at STYLIGHT. "Today, the majority of our data comes from the Amazon Redshift cloud and Google Analytics. We create the analyses with Tableau Desktop and make the results available in Tableau Online to our colleagues. It is simple and intuitive to connect diverse data sources to Tableau Online and create reports and dashboards. Tableau also makes it much easier for us to combine data from sources that were not previously directly linked. We're already saving over 100 hours of manual work each week thanks to report automation. In addition, in one of the new departments we now have the whole value chain visualized and the processes optimized for the first time.”

Henrik Jorgensen, Tableau Software’s Country Manager for Germany, Austria and Switzerland, said, "STYLIGHT benefits from the advantages of our cloud product Tableau Online, which makes business intelligence faster and simpler than ever before. More and more medium-sized enterprises are now centralizing their data and analytics in the cloud, because they save a lot of time, money and manpower compared to in-house infrastructure without having to sacrifice optimum flexibility and security.”

About Tableau
Tableau Software (NYSE: DATA) helps people see and understand data. Tableau helps anyone quickly analyze, visualize and share information. More than 29,000 customer accounts get rapid results with Tableau in the office and on-the-go. And tens of thousands of people use Tableau Public to share data in their blogs and websites. See how Tableau can help you by downloading the free trial at

Tableau and Tableau Software are trademarks of Tableau Software, Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

STYLIGHT is the place to go to discover the most popular fashion from the coolest online stores and to shop directly. Anytime. Anywhere. Every month, millions of people from all over the world use the STYLIGHT website and apps to get inspiration from the latest fashion trends and to shop online.

STYLIGHT was founded in 2008 by Benjamin Günther, Anselm Bauer, Max-Josef Meier and Sebastian Schuon and is headquartered in Munich. STYLIGHT is now active in 14 countries worldwide and is one of the fastest growing E-Commerce fashion companies. STYLIGHT's investors include Holtzbrinck Ventures, Tengelmann Ventures and Seven Ventures of ProSiebenSat.1.

For more information go to