MEDIA ALERT: Bussan Auto Finance Embraces Data-driven Decision Making with Tableau

Speed and ease of use make Tableau the data analytics tool of choice

Publish Date: May 15, 2014 - 6:00am

Tableau Software (NYSE: DATA) today announced that Bussan Auto Finance (BAF) has chosen Tableau to analyze its operation, marketing and finance data. BAF, the largest financing company for Yamaha motorcycles in Indonesia, has to-date served more than five million customers across the country.

BAF selected Tableau for its capability to help people see and understand data visually. This choice was made by BAF as part of its strategic efforts to improve visibility into its operations and facilitate data-driven decision making, which includes implementing and enhancing data warehousing, as well as adopting Tableau as a business intelligence platform.

Tetsuya Daikoku, President Director, Bussan Auto Finance said, “Tableau has given us an advantage in terms of shortening time from data to decision. In our business, it is crucial to have accurate and reliable information early to make informed decisions and take advantage of changes in the market.”

“Our data analysis and reporting processes are much more efficient now with Tableau. For instance, our risk management team is able to analyze their data in a fast and accurate manner. They are also able to prepare reports using the software’s data visualization capabilities much faster than compared to the previous methods of using Excel and PowerPoint,” commented Andi Tirta, General Manager, Risk Management, Bussan Auto Finance.

Introduced by BAF’s technical implementation partner Cybertrend Intrabuana, Tableau offers BAF with an easy-to-use interface and rapid-fire data to discovery capabilities. Data analysts can simply use drag and drop actions to query and discover trends in their data. They can also create business reports and present findings using interactive dashboards.

Tirta feels that Tableau is also driving a positive transformation within the organization. Employees are now looking into people development with a more strategic and data-driven perspective. Tableau has also improved the quality of discussion and decision making in the company. There are also plans for BAF to recommend Tableau to its business partners.

Currently, 240 BAF staff from finance, marketing, operations and risk management departments are using Tableau to analyze about five terabytes of data each day. Employees particularly like that Tableau allows them to look at the same data set from different perspectives until they come to specific insights.

“BAF is benefiting from Tableau’s unique capabilities to easily and quickly analyze and present data and share insights,” said JY Pook, Vice President Asia Pacific, Tableau Software. “At Tableau, our goal has always been to help people see and understand data, and we plan to continue to bring these key benefits to businesses, organizations and anyone who has a need to analyze data in Indonesia and the region.”

About Bussan Auto Finance
Bussan Auto Finance (BAF) is a financing company and is currently the largest financing company for Yamaha motorcycles in Indonesia. BAF has 173 branches and more than 144 point-of-service stations across Indonesia. The company currently has around 10,000 employees and has served more than five million customers across the country. BAF has assets totaling 10 trillion Rupiah as of 2013. BAF was also awarded the Superbrand Award in 2012 for Excellent Service Performance.

About Cybertrend Intrabuana
Cybertrend Intrabuana is a business-oriented solution company which delivers business-value solutions to a variety of industries through technology innovation. The company, which is a Tableau partner in Indonesia, implements process architecture and builds business analytics solutions that enable the transformation of volumes of data into meaningful information. This is enabled by sthe timely delivery of accurate reports, integrated dashboards and advanced visual analytics. Besides support from Tableau, which is a world leader in business intelligence and analytics, Cybertrend is also supported by its highly competent employees, a strong work ethic, deep industry expertise, well-recognized development methodology and proven track record. Cybertrend is always ready to provide a well-armed solution that needs the transformation of data to business insights that support executives in the decision-making process.

About Tableau Software
Tableau Software (NYSE: DATA) helps people see and understand data. Tableau helps anyone quickly analyze, visualize and share information. More than 19,000 customer accounts get rapid results with Tableau in the office and on-the-go. And tens of thousands of people use Tableau Public to share data in their blogs and websites. See how Tableau can help you by downloading the free trial at

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