MEDIA ALERT: BAND Selects Tableau Software to Facilitate Self-Service Portal and Analyze Internal Data

Publish Date: November 12, 2013 - 6:00am

Tableau Software (NYSE: DATA), a global leader in rapid-fire, easy-to-use business analytics software, today announced that BAND, part of one the largest media groups in Brazil, Grupo Bandeirantes de Comunicação, is using Tableau to analyze more than 1 million rows of data in real-time, making it the leader among advertising agencies.

The sales department at BAND presents a real-time visual analysis of its communications offering through its self-service market intelligence portal using Tableau Desktop 8.0. BAND’s advertising and marketing agency customers can now use Tableau to follow BAND programming and decide the best options for their clients.

BAND handles copious amount of data for the 36 companies within the media powerhouse and Tableau has been instrumental in helping to organize its internal and external information. BAND uses external market research to analyze its media offerings, which are, in turn, used as a tool for marketers. Internally, BAND uses Tableau to analyze real-time sales data and to crunch millions of rows of data related to its advertising opportunities, commercial breaks, rates, trafficking instructions and much more.

BAND was impressed with how easy Tableau was to use and how fast it was to implement.

“For sure, the benefits were enormous,” said Gabriel Queiroz, Director of Market Intelligence for BAND. “In terms of productivity, we gained a lot. Tableau is a practical tool that can be implemented by virtually any department within a company with minimal IT support. With Tableau, we implemented the concept of self-service business intelligence that allowed our clients direct access to their information.”

Prior to using Tableau, in order to audit trafficking instructions from a specific advertiser, BAND would have to analyze frequency on a specific channel, compile the data on an Excel sheet and then produce a PowerPoint presentation with all the information. With Tableau, it now has a self-service platform that advertisers can use to analyze and visualize the data in just a few clicks.

Tableau Experience in Brazil
To unveil the latest updates to its award-winning business analytics software, Tableau will hold events throughout Brazil to showcase Tableau 8.1, Tableau’s newest product that will be available by the end of the year. There will also be customer speakers at the event, such as Band, and an opportunity to speak with Tableau’s Latin America sales team. This afternoon affair is a great introduction into modern day analytics.

Sao Paulo: November 12, 2013

WTC - Sheraton
Av. das Nações Unidas, 12551 – Brooklin Novo

8:30 – 9:30 a.m. Registration and morning coffee
9:30 – 11:00 a.m. Presentation (Facebook/ BAND)
Panel: Facebook, Band, Locar, Itaú, NET

Brasilia: November 13, 2013

Kubitschek Plaza Hotel
Shn Quadra 2 - Asa Norte

8:30 – 9:30 a.m. Registration and morning coffee
9:30 – 11:00 a.m. Presentation (Band/Ibope)
No panel in Brasilia.

Rio de Janeiro: November 14, 2013

JW Marriott Hotel
Avenida Atlântica, 2600 – Copacabana

8:30 – 9:30 a.m. Registration and morning coffee
9:30 – 11:00 a.m. Presdentation (Granja Regina/Locar)
Panel: OI, Granja Regina, Locar, Ibope, Disque Denúncia

The event is complimentary and anyone interested in learning more about visual analytics is encouraged to register online to attend. More information available at:

About Tableau
Tableau Software (NYSE: DATA) helps people see and understand data. Tableau helps anyone quickly analyze, visualize and share information. More than 15,000 customer accounts get rapid results with Tableau in the office and on-the-go. And tens of thousands of people use Tableau Public to share data in their blogs and websites. See how Tableau can help you by downloading the free trial at

About Band
Band TV is the leading company within Grupo Grupo Bandeirantes de Comunicação, the largest media group in Brazil with coverage spanning 88% of the country. Starting in May 1967, Band became a national reference in terms of journalistic coverage, sports and entertainment and also geared its programming toward families, including news, sporting events, telenovelas, reality shows, series and weekend variety shows. For more information, visit

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