Telstra Super Bolsters Business Intelligence Capabilities with Tableau Software

Australia’s largest corporate super fund visualizes data to gain deeper insights into stakeholder data and behaviors

Publish Date: September 5, 2012 - 8:30am

Telstra Super, Australia’s largest corporate superannuation fund, has fully adopted Tableau Software’s rapid-fire business intelligence, bringing advanced analytics and rapid reporting to help shape the fund’s product innovation and service delivery.

With a membership base of 100,000 people across Australia and more than $11 billion in assets, Telstra Super has been gathering data about its members and their behaviors for more than 22 years. Tableau has allowed its internal business intelligence unit to centralize, analyze and interact with member and transactional data like never before.

“Tableau has allowed us to build on our unique segmentation model and access the massive amounts of member data collected throughout our history. We’ve been able to bring a large and diverse membership demographic to life in ground-breaking visual ways,” said David Calistro, Business Intelligence manager at Telstra Super.

“With the Australian retirement savings industry in a prolonged state of government-driven reform, these deepened insights are essential to helping us make informed product development and member service decisions, as well as developing more meaningful relationships with our stakeholders.”

Calistro said that Tableau’s visualizations and dashboards better enable Telstra Super to analyze:
•Member analytics and segmentation in support of marketing and communications activities
•Member profiling to enable new business and product strategy and development
•Service and fund performance analysis to facilitate market and competitor benchmarking
•Management reporting and KPI dashboards to business stakeholders

“Australian companies like Telstra Super are accumulating huge volumes of data and need ways to see and understand it better,” said JY Pook, VP of Asia Pacific for Tableau. “Tableau’s fast, easy, self-service analytics can help to get a better picture of business intelligence and identify issues and opportunities that might pop up before they even happen.”

About Telstra Super
Telstra Super is Australia's largest corporate super fund with more than 100,000 members and over $11 billion of funds under management. Membership is open to current Telstra Group employees (including Foxtel, Sensis and Reach), former employees and family of members.

Telstra Super provides a range of superannuation services and is committed to providing competitive and cost-effective superannuation services to members. Telstra Super Pty Ltd was established in June 1990, as a subsidiary of Telstra Corporation Limited, Australia’s largest telecommunications and information services company. Members of Telstra Super have access to financial planning advice through the wholly owned subsidiary, Telstra Super Financial Planning Pty Ltd.

About Tableau
Tableau Software helps people see and understand data. Ranked by Gartner and IDC in 2011 as the world’s fastest growing business intelligence company, Tableau helps anyone quickly analyze, visualize and share information. More than 9,000 companies get rapid results with Tableau in the office and on-the-go. And tens of thousands of people use Tableau Public to share data in their blogs and websites. See how Tableau can help you by downloading the free trial at Register now for the 2012 Tableau Customer Conference at

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