Tableau Software Teams with Attivio to Tap Unstructured Content

Attivio’s Active Intelligence Engine™ and Tableau 7.0 unify structured data, unstructured content and BI visualization

Publish Date: February 28, 2012 - 3:15pm

Unstructured content, structured data and business intelligence visualization software are coming together for the first time to give organizations easily digestible, sharable and actionable business insight. In a partnership announced today, Tableau Software and Attivio will bring the power of Attivio’s Active Intelligence Engine™ (AIE) to Tableau’s stunning visualization and rapid-fire business intelligence (BI) solutions for unprecedented unified information access.

Tableau enables its customers to rapidly gain valuable insight into data from flat files, databases, warehouses and cubes. By integrating Attivio AIE, Tableau users can now analyze and visualize the whole information landscape across structured and unstructured sources, including web content, news, social media, and information in content management systems, bringing a new level of intelligence to the business user.

For Attivio customers, Tableau’s visualizations will bring information to life in captivating new ways that are quickly customized for different business decision makers and scenarios. Attivio and Tableau have completed joint product testing and certification so mutual customers can quickly and easily build new Tableau analytic dashboards based on the AIE platform.

“Tableau is one of the most talked about and utilized business intelligence solutions by our customers, mainly because it is so intuitive, dynamic and visually stimulating,” said Attivio CTO Sid Probstein. “The addition of unstructured content to Tableau will create many ‘aha’ moments for users as they realize the power of unified information access and the business decisions it can help drive.”

“As we set our sights on huge growth in 2012, the insight Attivio delivers will help bring our solutions to more users across the enterprise – especially business units looking for ways to harness and understand unstructured content,” said Suzanne Hoffman, Director of Channel at Tableau Software. “In turn, we think Tableau will help the traditional business intelligence community literally visualize the power of unified information access in ways never before possible.”

To watch a brief video demonstration of the combined power of AIE and Tableau,

About Tableau Software
Tableau Software helps people see and understand data. Ranked by Gartner in 2011 as the world’s fastest growing business intelligence company, Tableau helps anyone quickly and easily analyze, visualize and share information. More than 7,000 companies get rapid results with Tableau in the office and on-the-go. And tens of thousands of people use Tableau Public to share data in their blogs and websites.

About Attivio
Attivio’s unified information access platform, the Active Intelligence Engine™ (AIE), redefines the business impact of our customers’ information assets, so they can quickly seize opportunities, solve critical challenges and fulfill their strategic vision.

Attivio correlates disparate silos of structured data and unstructured content in ways never before possible. Offering both intuitive search capabilities and the power of SQL, AIE seamlessly integrates with existing BI and big data tools to reveal insight that matters, through the access method that best suits each user’s technical skills and priorities. Please visit us at

Attivio and Active Intelligence Engine are trademarks of Attivio, Inc. All other names are trademarks of their respective companies.