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KSL Media, one of the largest independent media services company in America with billings of more than $600 million in media services, has selected Tableau Software to bring advanced analytics and rapid reporting to its mid-market client base. The marketing services organization chose Tableau after an extensive evaluation measuring 12 different companies on factors such as cost, intuitiveness and interactivity.
KSL Media will use Tableau to create interactive dashboards for clients so they can immediately see how various marketing or media campaigns are performing and make adjustments accordingly. The ability to connect to data sources live was a key determining factor in choosing Tableau.
“We specialize in helping mid-market clients who might not have access to the costly business intelligence products and high-end analytics,” said Brian O’Donnell, Media Analyst at KSL Media. “With Tableau, we’re able to rapidly provide them with a real-time view of how their investments are performing. Because Tableau lets us develop dashboards and reports faster than virtually any other application, we can save our clients valuable time and money in the long-run.”
In addition to analyzing clients’ data, KSL will also use Tableau in its own research analysis when bringing on or pitching new clients or monitoring its key performance indicators.
“Rapidly providing interactive dashboards will add tremendous value to KSL Media’s services. They can provide their clients the ability to monitor their performance whenever and wherever it’s convenient for them,” said Elissa Fink, Chief Marketing Officer at Tableau Software. “Tableau will also help KSL to spot outliers and make adjustments when it comes to its own data.”
Tableau Software helps people see and understand data. Ranked by Gartner and IDC in 2011 as the world’s fastest growing business intelligence company, Tableau helps anyone quickly and easily analyze, visualize and share information. More than 7,000 companies get rapid results with Tableau in the office and on-the-go. And tens of thousands of people use Tableau Public to share data in their blogs and websites. See how Tableau can help you by downloading the free trial at www.tableau.com/trial.
Tableau is a trademark of Tableau Software, Inc. All other company and product names may be trademarks of the respective companies with which they are associated.
About KSL Media
Founded in 1981, KSL Media is one of the first independent media services companies in America and specializes in helping entrepreneurial companies and challenger brands to acquire and retain their best customers. With offices in New York, Los Angeles, and Las Vegas, KSL manages media investments across numerous business categories for clients that include Bacardi, Toshiba, UGG Australia, Guitar Center, Friendly’s, Oris Watches, ConocoPhillips, Anna’s Linens, Curacao Tourism Board, Sizzler, City National Bank and Mercury Insurance. For more information, visit www.kslmedia.com or contact Michael Oddi at 818.461.6967 or firstname.lastname@example.org. Follow us on Twitter (www.twitter.com/#!/kslmedia).