Tableau Software Doubles Revenue with 2010 Landmark Year

Overtakes QlikTech as fastest growing Business Intelligence platform; challenged competitors with breakthrough technologies

Publish Date: January 31, 2011 - 12:15am

SEATTLE – January 31, 2011 –Tableau Software, the global leader in rapid-fire business intelligence software, added yet another feather to its cap in the fourth quarter of 2010 by reporting 106-percent growth year-over-year. This marks six straight years of record growth for the company, which also added over 100 new employees to the company’s growing ranks over the past year.

With total annual revenue just under $40 million, Tableau acquired new customer accounts at a rate of more than 100 per month, and more than doubled its average order amount. After breaking into Gartner’s BI Magic Quadrant in early 2010, Tableau emerged as a “Challenger” to BI industry giants like IBM, MicroStrategy and Microsoft, and anticipates a significant step forward in Gartner’s upcoming report in February. In fact, Tableau is the fastest growing BI platform provider on last year’s Gartner Magic Quadrant report, having overtaken QlikTech in growth rate.

“Results like this can only be achieved when all aspects of a company come together and focus on a common goal,” said Christian Chabot, CEO and co-founder of Tableau Software. “In 2010, this goal was to give customers a truly innovative business intelligence platform that deploys more easily, makes big data run faster, and literally saves them months of staff time that can be put to better use. Based on our tremendous achievements in 2010, I am confident we will continue to disrupt the BI category in 2011.”

Tableau celebrated a number of milestones in 2010:

• Launched Tableau 6.0. This update to its flagship enterprise software added a new in-memory data engine and blazing speeds to Tableau’s signature ease-of-use and visual analytics, and received overwhelmingly positive customer feedback.

• Added more than 1,350 new customer accounts, representing a diverse set of industries. These included household names like Logitech , Nokia, McGraw-Hill Companies, Vanguard Health Systems and the National Health institute, as well as fast-growing start-ups like Groupon, Ning and Zynga. These companies join more than 5,000 existing Tableau customers, who have turned to Tableau’s flagship software for business insight since the company’s inception in 2004.

• Sold out its annual customer conference in Seattle, WA, after more than doubling attendance from 2009 to over 700 attendees.

• Won several awards honoring the company’s innovative technology and business ethos. These included the MCDM “Digital Disrupter” Award in April, a CODie Award for “Best Software Development Solution” in May, and a Stevie Award for “Best New Product – Software as a Service” in June. Tableau was also a finalist in Puget Sound Business Journal’s 2010 Best Places to Work.

• New product Tableau Public achieved massive adoption. Tableau Public is a free service that anyone can use to create and publish interactive data visualizations to the web. Since its launch in February 2010, more than 10 million web pages with Tableau Public data visualizations have been served.

A recent independent study by Forrester Consulting, titled “The Total Economic Impact of Tableau Business Intelligence Solution” (November 2010), documented 127-percent return on investment for Tableau customers, citing streamlined processes and improved productivity of business intelligence analysts, among other benefits.

National Motor Club, a leading provider of nationwide emergency roadside assistance and other travel-related services to millions of Americans, was recently added to Tableau’s customer roster and is already experiencing these benefits first-hand. “Tableau has changed the way we find information,” says Matt Krzysiak, NMC’s chief operating officer. “Instead of relying on other people and departments, we now use Tableau to put data into the hands of those who understand our business objectives to help them make the critical decisions that help us achieve those goals.”

Tableau is slated to again nearly double in size by adding another 150 employees worldwide to support expected 2011 growth. “The passion and caliber of our growing staff speaks volumes,” Chabot said.

Since its founding, Tableau has made its mark in the business intelligence space by providing powerful, easy to use analytics with visuals that are unmatched across the industry.

About Tableau Software

Tableau Software is the leading provider of fast analytics and data visualization software. Ranked by Inc. Magazine as one of the 500 fastest growing U.S. companies and one of the 25 fastest-growing software companies, its award-winning business intelligence applications can be downloaded at They enable anyone to easily create and share interactive data visualizations, dashboards and analytics, and they can scale to organizations of any size or reach. For more information, please visit

Media Contact:
Elissa Fink
Tableau Software