As the self-service analytics movement has grown, it has replaced the traditional “command-and-control” approach to analytics. At Tableau we are proponents of empowering people through analytics via our products as well as our company mission, to help people see and understand data.

We're releasing a new methodology for enterprise deployment called Drive that supports the adoption of a culture of analytics across an organization.

On November 18 you can hear from Citrix, which has been using the Drive methodology. Register for the webinar here. Or watch Carlson Rezidor talk about how they used Drive to deploy analytics across their organization:

Why a new methodology?

Over time, we saw customers divided into two camps. First, there were those who deployed analytics broadly, across divisions and geographic areas, and as a result were seeing benefits from every side. But there were also those who couldn’t seem to make self-service analytics a reality broadly.

In both cases, there were people who understood the value of getting data into the hands of people who need it. Why did some get farther in their goal of broad self-service?

In the second group, the ones who struggled, we noticed something. Very often, traditional waterfall deployment methods were being applied to what was inherently an agile process. Or, while the tools existed to let the business analyze data, policies made it impossible to get the data to the business in the first place. Or there was no culture of analytics: no broad acknowledgement that data can help inform decisions at all levels. In some cases, they simply didn’t have a roadmap.

In the first group, the successful ones, we saw organizations that had overcome some of the same hurdles. So we started looking at what they had done. And the answers we found showed a creativity and insight into the process of changing culture that we had not expected.

What worked?

Successful deployments of agile analytics relied on agile deployment methods. They often started by redefining the partnership between business and IT, letting IT focus on strategic aspects such as governance, architecture and security, while making business responsible for the analytics themselves. The successful companies created Centers of Operations and Centers of Evangelism, often by another name. But these institutions helped speed the process of training and provided resources that supported broad adoption of analytics. In the process of learning from these successful deployments, we saw a number of common practices that seemed to work. That’s when we began to create the Drive methodology.

Anthony Krinsky and David Canelis, two of the creators of Drive, talk about some of the methodology's core elements.

How to learn more

We are making the Drive methodology available for free, and we plan to continue to build on it. Read the How to Drive manual to find out more. If you want to start a discussion about why agile analytics needs a new methodology, share this Drive: The road forward.

Our partners and professional services teams have embraced this approach as well, and you can turn to either for them for expert help should you want it.

We’ve already seen early versions of Drive help organizations achieve broad adoption of analytics. We hope that it can be useful to make more. We’d love your feedback.

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