"Tableau is a fantastic product and it gets better all the time," says Rishi Kumar, Director of Analytics at Unilever UK.

"They're going to take us on a journey to become a much better, much more analytically-minded organization. People have rekindled their interest in asking questions."

In this new video interview, Kumar explains how Unilever is using Tableau to combine different data sources to understand their customers in ways that have never before been possible.

"I think it is a source of competitive advantage to really be able to understand the momentum in the business in terms of its tiny constituent parts particularly in consumer goods," says Kumar. "Because ultimately it's consumers and their behavior and consumer trends that are really driving performance at an aggregate level."

Watch the full interview to learn more about how Unilever is leveraging Tableau to create a meaningful competitive advantage.

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