Using Social Media Analytics for Insight
One of social media's strengths is that it can act as a barometer of brand awareness--a reflection of what consumers are saying. In the following video, we demonstrate this by comparing various electric car brands to see who comes out on top in terms of social media buzz.
This video also briefly covers:
- Why "Hey girl..." is one of Tableau's highest-rated posts
- Examples of social media dashboards
- How to collect social data using Tableau partner DataSift
- How to connect to and analyze that data in Tableau
Explore other social media examples on our solutions page.