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Over the last 20 years the Super Bowl has transcended football, becoming a venue where big brands showcase some of the hottest trends in advertising. No longer are Super Bowl ad’s “filler time” in between breaks. Commercials that are unveiled during the game are as much a subject of anticipation and speculation as the game itself.
According to TNS Media over $1.84 billion dollars has been spent by 200 different advertisers in the last twenty years.
Super Bowl XLVI, was monumental this year, for several reasons.
With all of the buzz surrounding this year’s Super Bowl, I wanted create a visualization that showed the total Tweets and total Tweets per brand/tag during the Super Bowl. Then, I wanted to track this data and see the effect on those brands as time passed.
Here are some notable things I learned:
Check out the viz and let me know what you find out and/or learn.
*A couple of things to note: This analysis is in no way scientific; it is based on our integration with the Twitter API which caps out at 6K Tweets per hour. In addition, I did my best to capture as many brands and #hashtags as I could, but not all are represented. I had to sit with my laptop feverishly entering tags/brands as they were unveiled. Unfortunately, over a five hour period I missed some. :)