Whitepaper

Web Analytics - A Day a Month

Author
Eric T. Peterson, Author of Web Analytics Demystified and Web Site Measurement Hacks

Start 2008 with a solid program for accelerating your web measurement and analysis efforts. Eric T. Peterson, author of Web Analytics Demystified and overall web guru, provides a year's worth of guidance including:

  • better understanding your visitors
  • optimizing your website
  • setting up a "Web Analytics 2.0" measurement environment
  • dashboards and reports

Eric's whitepaper is a must-read for anyone responsible for data analysis and online optimization efforts - regardless of experience or organizational level.

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About the author

Eric T. Peterson

Author of Web Analytics Demystified and Web Site Measurement Hacks