Web Analytics - A Day a Month

Start 2008 with a solid program for accelerating your web measurement and analysis efforts. Eric T. Peterson, author of Web Analytics Demystified and overall web guru, provides a year's worth of guidance including:

• better understanding your visitors
• optimizing your website
• setting up a "Web Analytics 2.0" measurement environment
• dashboards and reports

Eric's whitepaper is a must-read for anyone responsible for data analysis and online optimization efforts - regardless of experience or organizational level.