Start 2008 with a solid program for accelerating your web measurement and analysis efforts. Eric T. Peterson, author of Web Analytics Demystified and overall web guru, provides a year's worth of guidance including:
- better understanding your visitors
- optimizing your website
- setting up a "Web Analytics 2.0" measurement environment
- dashboards and reports
Eric's whitepaper is a must-read for anyone responsible for data analysis and online optimization efforts - regardless of experience or organizational level.