Online Advertising Analytics
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Optimizing your online advertising means digging into the data available to you to make informed decisions. Tableau helps analyze data from ad servers and platforms. You can look at all the data and determine which channels, media, banners, and keywords are performing and driving the most bottom line impact.
Do your search ads perform differently than your display ads?
What’s the conversion rate?
And, most importantly, what’s the cost?
Full-version trial. No credit card required.
Tableau enabled me to track over a billion dollars in ad spending in 2012. If I didn't have Tableau, there's no way I could have done that.
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