Reuters: Small business takes on big data at Powerhouse Factories
Tableau breaks down the barriers between all of the marketing and point of sale data sources and delivers business intelligence that hasn't been possible before.
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Summary: In this article, Powerhouse Factories' Director of Analytics & Data Visualization, Michael Cristiani, describes how Tableau Software is optimizing analytics at the brand-building agency. "The world runs on data and analytics," Cristiani said. The company isn't looking for data, though, they've got plenty. "They're starving for insights," he said. With Tableau, Cristiani and his team show clients visualizations that translate to actionable insights. Powerhouse Factories recently used Tableau to show a client how certain posts on Facebook affected sales and customer engagement.
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