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In its third annual Wisdom of Crowds Business Intelligence Market Study, Dresner Advisory Services dives deep into the shifts and evolution within the business intelligence (BI) industry. The 2012 report explores the balance between BI adoption by IT and business, the landscape of BI options today, and the extent to which users view their BI solution as a success.
Tableau Software placed first among “High Growth” peers, the category of BI companies who have achieved critical mass in the market and are growing at an extremely high rate – well above industry average. Tableau outranked all other “High Growth” vendors in categories such as sales, value, product, tech support, consulting, whether respondents would recommend and integrity. It had the highest average score with 4.57 out of 5.
We've also pulled out the first several pages of the whitepaper for you to read. Download the PDF on the right to read the rest.
As with last year, we’re seeing a rich cross-section of data across geographies, functions, organization size, and vertical industries. We believe that, unlike other industry research, this supports a more representative sample and better indicator of true market dynamics.
Cross-tab analyses have been constructed using these demographics to identify and illustrate important industry trends.
As in previous years, we’ve been able to attract survey respondents from a wide array of geographies – including 28% from EMEA (19 countries) and 11% from APAC (7 countries). Although North America represents the largest group, it is in itself diverse – representing four Canadian provinces, 34 US states and the Commonwealth of Puerto Rico.
The IT Department represents the largest single group of respondents, representing roughly half of the sample. We also experienced strong participation from the Sales and Marketing, Executive Management and Finance functions.
This distribution across functions has enabled us to develop analyses comparing and contrasting the plans and priorities of the different departments within organizations.
For 2012, vertical industry distribution was similar to 2011 and 2010– with pronounced participation from Health Care, Financial Services, and Retail & Wholesale. We encourage the participation of consultants – who oftentimes have deeper industry knowledge than their customer counterparts. This also yields insight into the partner ecosystem for BI vendors.
We saw strong participation from a balanced mix of small, medium and large organizations. This year the largest of organizations represent 26% of the sample, mid-sized organizations at 42% and the smallest of organizations at 32%. As with previous years, we have found important differences by organization size.