Marketing Analytics Webinar Series: Beyond Conversion Rates

Marketing Analytics Webinar Series: Beyond Conversion Rates

The Changing Landscape of Marketing Analytics

In today’s world of big data and tight budgets marketers are finding it necessary to continually analyze, score, measure and modify their marketing efforts for greater impact. But the landscape has changed, measuring conversion rates is no longer enough. Join us for an upcoming webinar series all about the new trends in marketing analytics and how to implement them in your organization.

This five-part marketing focused webinar series includes:

  1. Social Media Metrics: How to Measure and Optimize Your Marketing
  2. Infusing Analytics Into Your Modern Marketing Mix
  3. Leveraging Analytics for Better Search Marketing Performance
  4. Executive Dashboards: How to Measure Marketing’s Impact
  5. Measuring Engagement: Three Metrics that Matter

Featured Speakers:

Executive Dashboards: How to Measure Marketing’s Performance – and Impact Elissa Fink
CMO, Tableau Software

Elissa Fink is Tableau Software’s Chief Marketing Officer. With 20+ years helping companies improve their marketing operations through applied data analysis, Elissa has held executive positions in marketing, business strategy, product management, and product development.

Infusing Analytics Into Your Modern Marketing Mix Wade Tibke
Director of Marketing Operations, Tableau Software

Wade is responsible for all of Tableau Software’s marketing systems and data, including its CRM systems, web analytics, and customer database. He has introduced several new marketing technologies to Tableau, including automation and website optimization. With deep knowledge of databases and nearly 10 years in high tech marketing, Wade is able to comfortably travel the gap between executing marketing programs and leveraging information technology.

Leveraging Analytics for Better Search Marketing Performance Ross Perez
Website Marketing Manager, Tableau Software

Ross Perez is the Website Marketing Manager for Tableau Software, a role which encompasses SEO, on-page optimization, analytics and project management. A large part of his role involves using Tableau’s business intelligence software to discover and share insights that help to make the Tableau website more efficient and productive. He has been able to speak about topics related to big data, Google Analytics, visualization and visual best practices at SXSW, Techweek, O’Reilly Strata, Google Gauge and the Tableau Customer Conference.

Leveraging Analytics for Better Search Marketing Performance Allison Perry
Online Marketing Manager, Tableau Software

Allison oversees outbound digital marketing channels to drive demand generation including search and display advertising. She maximizes performance of these channels by leveraging website optimization, marketing automation, and deep campaign analytics.

Social Media Metrics: How to Measure and Optimize Your Marketing Efforts Andy Cotgreave
Social Media Manager, Tableau Software

Andy Cotgreave has been a Tableau user for four years at the University of Oxford. In that time he helped develop the university’s business intelligence program and revolutionized its reporting capabilities. He also blogged for UK consultancy The Data Studio, posting tips and tricks for the benefit of all data junkies, report and dashboard creators and Tableau users.

Measuring Engagement: Three Metrics that Matter Dustin Smith
Product Marketing & Community Manager, Tableau Software

Dustin Smith is a Product Marketing & Community Manager at Tableau Software. Formerly a healthcare curriculum developer, a data analyst and a senior product consultant, Dustin is now a full time Tableau user evangelist. He specializes in effective data visualization and teaching others how to convey metrics beyond the "data crowd."


Live Webinars


Social Media Metrics
August 5, 2014 at 10 AM PT
Register now


On-Demand Webinars


Social Media Metrics
August 5, 2014 at 10 AM PT
Register now

Marketing Mix Analytics
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Search Marketing Performance
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Executive Dashboards
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Measuring Engagement
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