Display Advertising Analytics

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Optimizing your display advertising means digging into the data available to you to make informed decisions. Tableau helps analyze data from ad servers and platforms. You can look at all the data and determine which channels, media, banners, and keywords are performing and driving the most bottom line impact.

Do your search ads perform differently than your display ads?

What’s the conversion rate?

And, most importantly, what’s the cost?

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Full-version trial. No credit card required.

View Tech Specs


Operating Systems
  • Windows 7 or later
  • OSX 10.10 or later

Virtual Environments
  • VMWare | Citrix | Hyper-V | Parallels
  • Tableau’s products operate in virtualized environments when they are configured with the proper underlying operating system and hardware.

Internationalization
  • Our products are Unicode-enabled and compatible with data stored in any language. The interface and documentation are in English, French, German, Spanish, Brazilian Portuguese, Japanese, Korean, and Simplified Chinese.

Tableau enabled me to track over a billion dollars in ad spending in 2012. If I didn't have Tableau, there's no way I could have done that.

About Tableau

Tableau Software helps people see and understand data. Tableau helps anyone quickly analyze, visualize and share information. More than 46,000 customer accounts get rapid results with Tableau in the office and on-the-go. And tens of thousands of people use Tableau Public to share data in their blogs and websites.



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