Tableau is designed to make the most of geographical data, so you can get to the “where” as well as the “why.” With instant geocoding, Tableau automatically turns the location information you already have into rich, interactive maps with 16 levels of zoom—or use custom geocodes to map what matters to your business. Census-based population, income, and other demographics are built in. In the visual environment of Tableau, you can explore the world through data and share what you find in just a few clicks.