USEReady on having "the conversations decision-makers want"



Data as a Service (DaaS) from USEReady helps companies make the best decisions by helping them eliminate "the data hairball." In this video, Alex Spiewak of USEReady talks about how USEReady partners with Tableau.

The key benefit we saw right away is that for the first time, this insight becomes instantaneous and acknowledged ... So it is this insight that Tableau brings to the financial industry, to pharmaceutical, to media, to entertainment. Where people for the first time go, 'Ah, that's my business—that's my data.'

USEReady offers Data as a Service (DaaS), helping companies to maximize returns by making the best use of data. In this video, Alex Spiewak of USEReady talks about how USEReady partners with Tableau.

Tableau: When talking with "non-data" people, how do you explain what USEReady does?
Alex Spiewak, VP of Business Development: We help companies get rid of the data hairball. We're sort of like data geeks—folks that have data in our DNA.

Tableau: You’re our kind of people! What made you decide to partner with us at Tableau?
Alex: We brought in Tableau a while back because we created really amazing data solutions—technically, it is great. But the managing directors can't see it. And so we realized there was this gap about actually having individuals consume the technology, consume the knowledge—versus having it well-architected.

So the key benefit we saw right away is that for the first time, this -- this insight to become instantaneous and acknowledged versus, "See, if you click 20 different times, you finally get to this spreadsheet—which you had your assistant put together."

So it is this insight that Tableau brings to (the) financial industry, to pharmaceutical, to media, right, to entertainment. Where people for the first time go, "Ah, that's my business, that's my data." Before that, we couldn't get to that right? We always had it buried under a pile of rubble.

USEReady focuses on data insight for the financial, healthcare, and media & entertainment industries

Tableau: How has partnering with Tableau impacted your business?
Alex: It's interesting how Tableau has changed things because when we used to start conversations around data. It was a question and it was a conversation around technology.

Tableau came into the picture and technology disappeared. It became about—“What are the rules in our business? What's the governance in our business? What are the decisions we need to make today?”

So the conversation changed from “What are the requirements?”—which was kind of an artificial conversation—to a real conversation about our business, our customers, our culture. And that's the conversation most decision makers want.

Tableau: That’s great to hear! That sounds like it would be a more satisfying and effective conversation on your end, too.
Alex: We have the old-fashioned mindset that when people come to you, they really are looking to solve a problem. So it isn't about selling, it isn't about demoing, it's about taking data issues and making them disappear, right?

We love getting those folks to be able to go, "Is that our business? Wow, we haven't seen that before."

So what do we do and why do people love to do business with us? Because we take that piece and we make it user-ready, hence the name of the company.



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