USEReady focuses on data insight for the financial, healthcare, and media & entertainment industries
Tableau: How has partnering with Tableau impacted your business?
Alex: It's interesting how Tableau has changed things because when we used to start conversations around data. It was a question and it was a conversation around technology.
Tableau came into the picture and technology disappeared. It became about—“What are the rules in our business? What's the governance in our business? What are the decisions we need to make today?”
So the conversation changed from “What are the requirements?”—which was kind of an artificial conversation—to a real conversation about our business, our customers, our culture. And that's the conversation most decision makers want.
Tableau: That’s great to hear! That sounds like it would be a more satisfying and effective conversation on your end, too.
Alex: We have the old-fashioned mindset that when people come to you, they really are looking to solve a problem. So it isn't about selling, it isn't about demoing, it's about taking data issues and making them disappear, right?
We love getting those folks to be able to go, "Is that our business? Wow, we haven't seen that before."
So what do we do and why do people love to do business with us? Because we take that piece and we make it user-ready, hence the name of the company.