Tableau beats competition as analytics solution
When evaluating a range of analytics products, the MapCase team was focused on a few factors. They wanted to be able to quickly move from huge amounts of data to comprehensible reports in the shortest amount of time possible. In the end it came down to either Looker or Tableau.
“Here, Tableau was able to show its great strengths: not just the ease of use and the beauty of the dashboards, but also the enormous speed. Compared to conventional methods, the speed of Tableau was a quantum leap for us,” says Bastian Kneissl. “And last but not least Tableau stood out with its stability and by being ca. $10,000 less expensive than Looker in a comparable configuration.”
Tableau quickly became the key element in analytics at MapCase. In addition to meeting all of their requirements, employees learned how to use the software within days.
Kneissl remembers, “One of our staff had downloaded the free Tableau trial and started working with it. He didn’t want to stop. Without any training, just through learning by doing, it took him only two to three days to succeed. Meanwhile he has completed a short training at Tableau and he is still delighted with the tool.”
Today, there are two people at MapCase that use Tableau Desktop to create visualizations and dashboards. The source data is stored mainly in an Amazon Redshift database. To add more value to their analyses, MapCase incorporates data from other sources such as websites, social media campaigns, or hotel rating websites. The first dashboards were focused on analyzing usage patterns in winter sports centers. As a result, MapCase offers its analytics solution based on Tableau Server under the brand MountLytics. With a number of satisfied customers, MapCase has bridged a gap in the market.