Paramount Enterprise sees data in a different light

PT Paramount Enterprise International (Paramount Enterprise) is one of the leading property development and lifestyle companies in Indonesia. Paramount Enterprise develops townships, integrated mixed-use developments, real estate, and warehousing projects. The company chose Tableau to get a clear view of their operations, using dashboards to drive business performance.

Previously, we used to be concerned with what format of data to use, how to best present it in reporting. Now, we think of what questions the data can answer for us.

As one of the leading property developers in Indonesia, Paramount Enterprise constructs and develops commercial and residential projects, as well as hospital, hotels, and properties for integrated use. The company has experienced tremendous business growth in recent years. This strong growth generates a large amount of data on sales, finance, and marketing.

Antonius Hermawan, Management Information Systems (MIS) Manager at Paramount Enterprise, leads a team that supports many of the company's business units. His challenge was to utilize this data to improve the business. They decided to leverage Tableau’s rapid-fire data analytics and visualization capabilities to take advantage of their data.

With Tableau, Paramount Enterprises has experienced:

  • Shortened time for finance and sales reporting production.
  • Enhanced thinking from reporting to analyzing.
  • Reduced human errors with automated data processing.

Tackling data challenges

Employees in several business units at Paramount Enterprise previously used Microsoft Excel to create reports. They regularly worked with hundreds of spreadsheet files, accessing data from different databases, and they would often need to blend data from multiple sources.

The person in charge would manually consolidate data provided by the business units into one report. The process was time consuming, with potential for human error. Additionally, the data was presented as plain reconciliation reports in a tabular format, making it difficult for users to get any real insights from the information.

A smarter and faster way to work with data

The Paramount Enterprise team realized that they needed an easy-to-use, fast data analytics and visualization solution. They decided to adopt Tableau.

“At first, many of my colleagues thought Tableau was just a reporting tool. They only realized that it could do so much more, like data analysis and visualization, when they have tried it,” said Antonius.

With the buy-in of the company’s management, Antonius’ team got to work implementing Tableau from the ground up. Part of this implementation involved training business users on how to best leverage the tool to get results. They conducted demonstrations and worked with users to help them quickly get up to speed with the tool.

The management team at Paramount Enterprise turns to Tableau dashboards delivered over Tableau Server to get the latest business and operational updates. They also have access to Tableau Story Points, used to walk them through reports. Furthermore, they can access the information on the road using tablets running on Android or iOS platforms.

Automating reports
Today with Tableau, most of the reports are largely automated, as the software refreshes reports and visualizations when there is new source data available. Automatic updates ensure that reports contain current data.

Faster, with less errors
Tableau has increased speed and reduced human error at Paramount Enterprise.

“Our manual reporting process was time consuming with a chance of unnoticed data error. Tableau helps us to generate the report faster and more accurate, giving my team more time to focus on other important aspects of the business,” commented Lucy Puspa, Associate Director of Finance at Paramount Enterprise.

Making data accessible
Tableau visualizes the finance and sales data that was previously presented in spreadsheets. This allows users to quickly grasp important information and identify trends.

Paramount Enterprise Chief of Corporate Technology Yongki RS said: “We used to put out finance and sales reports that were plain tabular reconciliation tables. Now with Tableau, the reports come with graphical elements and they are much more impactful visually.”

“We believe the entire team at Paramount Enterprise has benefitted from Tableau. The company can now leverage data, tapping into it for more informed decision making,” added Yongki.

You might also be interested in...