How Mobile Business Intelligence Drives Efficiency and Transformation for Supervalu



Supervalu Inc. is one of the largest grocery and pharmacy companies in the United States with over 2,500 retail locations. In 2012, Supervalu earned over $36 billion in revenue and ranked as number 75 on the Fortune 500 list. This case study explores how Tableau has enabled a more mobile and collaborative approach to data at all levels of Supervalu’s organization.

We are moving to a much more data-driven, data decision driving kind of culture, which is why I think it’s the perfect opportunity for something like Tableau.

Supervalu Inc. is one of the largest grocery and pharmacy companies in the United States with over 2,500 retail locations. In 2012, Supervalu earned over $36 billion in revenue and ranked as number 75 on the Fortune 500 list.

However, the company has faced recent challenges. “We’re in a turnaround,” says Wesley Story, Supervalu’s Group Vice President of Consumer Insights and Loyalty. “In a state of turnaround, you get opportunities to do transformational things. We’ve got a great opportunity in front of us.”

To enable a successful turnaround, Supervalu recognized the need to look at their data in new ways and seek opportunities to improve efficiency, productivity, and revenue. To do this, the company required an agile business intelligence tool that could:

  • Support mobile data access to improve day-to-day operations
  • Align the organization around a single, comprehensive view of data
  • Quickly define and iterate on new metrics
  • Draw simultaneously from multiple in-house and third party data sources
  • Assess data opportunities without extensive up-front IT investment
  • Accelerate the work of analysts and business users with self-service functionality

Enter Tableau. “As a culture Supervalu is definitely going through some transitions,” says Shawna Thayer, Vice President of Consumer Insights and Strategies. “We are moving to a much more data-driven, data decision driving kind of culture, which is why I think it’s the perfect opportunity for something like Tableau. It’s the perfect time to have a tool like this.”

This case study explores how Tableau has enabled a more mobile and collaborative approach to data at all levels of Supervalu’s organization. For the full story, download the PDF.



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