Vente-Exclusive has “something new to sell every day,” as product manager Wouter Cuypers puts it.
The flash-sale online store leads the market in Belgium, the Netherlands, and Luxembourg.
“We are not a regular e-commerce retailer with a warehouse full of goods,” Wouter says. “We reserve stock at suppliers, which means we come up with deals with them to sell some of their goods at heavily-reduced prices on our website.”
After each sale ends, Vente-Exclusive makes one big order from the supplier, then handles the logistics of shipping each order. The site runs three to six different sales each day.
“Our chart [of sales and revenue] fluctuates every day, and it’s correlated with the brands we have on sale. And this makes analyzing data at Vente-Exclusive quite a challenge,” Wouter says.
Finding a Way to Leverage Billions of Data Points
Two years ago, the business found itself overwhelmed with data. It had billions of data points on customer behavior, email campaigns, and shipping logistics, but it had no way to gain timely insights.
Vente-Exclusive found a solution in Google Cloud Platform, a family of products on a pay-as-you-go model.
“We immediately became interested in the various components of Google Cloud Platform that work very well together,” Wouter says.
Google’s Cloud Storage provided unlimited data storage. Compute Engine enabled high-performance data processing. And BigQuery allowed for fast SQL queries of huge data sets.
“BigQuery is an analyst’s dream,” says Wouter. “We’ve worked with data that’s billions of points in size. You query them and in just a few seconds, you’ve got your answer—unbelievable. And it’s very easy to use.”