"Better interaction with data and with our customers"



Infotopics deals in visual analytics, business intelligence, and performance measurement for a variety of companies and fields. In this video, CEO Ruud Hasselerharm and consultant Daan Vloedgraven discuss how Tableau brought “better interaction with data” to their customers.

Data is everything at Infotopics, a Tableau partner focused on helping clients measure their performance and get smarter. In this video, CEO Ruud Hasselerharm and consultant Daan Vloedgraven discuss how Tableau “saves (clients) time and it gives them better insight to make better decisions.”

Tableau: How has partnering with Tableau impacted Infotopics?
Ruud Hasselerharm, CEO: Infotopics is a completely different company now than it was three or four years ago, because we were general BI and now half of our business is Tableau related. So it had a major impact on the company, on the growth of the company. It brought a lot of fun and better interaction with data with our customers.

They contact us, because we're known in the market, since we're a Tableau Gold Partner.

Since a couple of months we know why the Magic Quadrant is called the Magic Quadrant—because since Tableau is high up in the Gartner quadrant, we get a lot of new business from companies who are looking into Tableau and want to explore it.

Infotopics is a completely different company now than it was three or four years ago, because we were general BI and now half of our business is Tableau related. So it had a major impact on the company, on the growth of the company.

Tableau: How do clients react to Tableau?
Daan Vloedgraven, Consultant: When I'm showing them the Tableau show most of the time they are applauding, because they like the way we show their business. So they give them their data, and we show them how their business works and normally they like it.

It's about knowing what you didn't know before, I think that's the most important, but also the saving of time.

Tableau: What kind of clients do you work with?
Ruud: We do a lot in the educational sector. And one of our success stories also is the Rabobank in the Netherlands, where we started with one Tableau desktop and it grew all over the company with a lot of desktops a lot of servers and business is loving it, and it's exactly the way Tableau should be used, and bringing the data into the hands of the business and let them make their own decisions.

Tableau matches with our genes. What we can do with data now, we wanted to do from the start of our company. It was in the genes of our company—and Tableau was an enabler to do that what we always wanted. We are not technicians. We are not IT. We do business administration. We're business people and that's why we like Tableau. I'm not a SQL query programmer. I like to work with data and that's what Tableau enables me to do.

Tableau: You’ve been with Tableau for a while now—how did you first hear about us?
Ruud: We started working with Tableau about five years ago. We did traditional BI and we had a lot of data, but we couldn't get it across very well. I saw Tableau, downloaded it, version 5.0, and we bought a ticket, went to the States, went to visit the Tableau Conference and that's where it started and we liked it and we like it even more now than we did five years ago.

Tableau: What do you see for the future of Infotopics and Tableau?
Ruud: I think the future is very bright, because there is data everywhere and it's growing. And we are still I think pioneers in data discovery and we hope to be at the forefront for the next couple of years, as well. And we try to hire good people for that and I think the future looks bright and as Tableau we will continue to grow.



You might also be interested in...