Everywhere you look, you see data—and lots of it. For a large enterprise, big data may be in the petabytes or more, while for a small or mid-size enterprise, data volumes that grow into tens or hundreds of terabytes can become challenging to analyze and manage. Organizations are storing a variety of unstructured data from websites, infrastructure logs and sensors, and ecommerce velocity gives less and less time to interpret and act on information.
If it’s hard to comprehend a few thousand rows of numbers, what chance do you have to get insight from millions or billions of rows at a time? How do you get value from all that data?
The proliferation of data makes easy-to-use business analysis tools more important than ever. The ability for business users to visualize data so they can spot trends and outliers is not nice to have, it’s critical. Otherwise you’ve got warehouses of data but no data intelligence.