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Join Suresh Vittal of Forrester Research to Explore Ways to Focus Your Budget
Economic uncertainty and declining budgets are making for a rough ride -- especially for marketers. When belts tighten, management heads to marketing looking for budget cuts.
But during a downturn, marketers can drive new business opportunities by building a comprehensive view of the customer – from web analytics to sales transaction data – that gives marketers the knowledge to act quickly and deliver results.
In this web seminar, Suresh Vittal, Senior Research Analyst at Forrester Research, will show you how you can start focusing your budget and winning share.
How to turn analytic findings into smart budget decisions
From website statistics through sales transaction data, marketers will learn how to deepen their understanding of customers, identify opportunities more rapidly and invest their marketing budgets more effectively.