Do your analytics tools slow you down or speed you up?
Having the flexibility to quickly adapt to changes, efficiently leverage existing tools and achieve multiple goals with a single program are hallmarks of great marketers. Unfortunately, the analytics and reporting systems marketers rely on can often feel inflexible and slow.
Why does it take a week to analyze your Salesforce data? A month to create a campaign performance dashboard? Another week to change that dashboard?
Keep yourself and your business nimble
How many opportunities are hiding in your data? Tableau Desktop is a product that everyone can use to ask new questions, spot trends, identify opportunities, and make data-guided decisions with confidence.
Tableau enables you to quickly and easily visualize any data, anywhere. Watch this video to see how.Learn More
Tableau has absolutely made us more efficient. We are able to provide specific insights a lot faster. Projects that would linger on for weeks and months before are now completed much faster—weeks have been cut down to days.
Easy reporting for multiple clients with Tableau Online
Marketing agencies often have dozens of customers to tend to, making it hard to find the time to develop truly valuable analytics and prove value. Tableau Online makes the reporting process simple by allowing you to securely and easily share dashboards in the cloud, without any overhead or administration.Get started with cloud analytics
Analyzing diverse data
The variety and size of data that is accessible to marketers is expanding daily. This creates a fantastic opportunity for analysis, but also presents the problem of combining multiple different kinds of databases.
Traditionally, combining multiple different databases, like SQL Server and Teradata, would have required an ETL (extract transform and load) project, combining the different sources in a common database. The problem is that ETL projects often take months and require considerable investment.
More commonly, marketers who needed to analyze multiple datasources would attempt to export both of those sources into a common format like a CSV and then analyze them together in Excel. Unfortunately exporting is unscalable and incompatible with larger datasources. Luckily, there is another method for combining multiple datasources: Data Blending. Click through the Slideshare to learn more.
With Tableau I can see things that I couldn’t see before, because I didn’t have the ability to look at data in all the amazing ways that Tableau has built-in.
Learn more about Tableau and marketing analytics
Common Marketing Data