From What to Why: Using 5 whys and Tableau to get to the bottom of marketing data

A child's never-ending "whys" aren't meant to exasperate parents. Rather, these enquiries are genuine attempts at getting at the truth. By repeatedly asking “Why” (five is a good rule of thumb), you can peel away the layers of symptoms which can lead to the root cause of a problem. Very often the ostensible reason for a problem will lead you to another question. In this webinar series, you’ll walk you through real scenarios that’ll show you how Tableau can help you get to that root cause. From uncovering the underlying cause of KPI changes to simply understanding why something happened, we will explore how to ask and answer these Whys and get to the truth, while staying immersed in the process of analysis.

In this video, we’ll look at a specific Marketing scenario: Website visit is trending upwards, but the product download is not keeping up. Why?

Featured speakers: 

Vaidy Krishnan

Tableau Software

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