Understanding the Role of Self-Service Analytics in Marketing

Big Data, Marketing Automation, Real-time Personalisation... technology has permeated every aspect of modern marketing. The impacts of this intricate relationship are complex: the CMO has to rise to an understanding of technology much greater than before, and the CTO has other departments requiring massive technology investments.

Join this live video panel session to get an under the hood perspective on this relationship and what the future holds of modern marketers and technology experts alike.

Featured speakers: 

Dave Martin

Director, Partner and International Marketing at Tableau Software


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