Technology Spectator: Real estate's data evolution

Ray White's competitive advantage is its 11,600-strong sales force -- and the Tableau Server dashboards they use each day.

This article was originally published in Technology Spectator. You can read the full article here.

Summary: The Ray White property group, which boasts 1000 franchised operators and 11,600 sales employees in Australia and New Zealand, credits Tableau's Server product with helping the company recruit the best franchisees and empowering their teams to make more sales.

Says Nathan Krasinski, Ray White's senior analyst: “Ninety-eight percent of our offices in ANZ use the Tableau dashboards and it’s so intuitive that everyone with basic knowledge of Excel can use it in the blink of an eye. With Tableau as our business intelligence engine we have been able to understand the volcano effect – how to grow our business in certain geographies while avoiding direct competition between individual franchisees."

You can read the full article in Technology Spectator here, with additional details covered by WhaTech.

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