Exploiting the Power of the Human Visual System

Human vision can help people work with data because it is a powerful information processing system. However, effective visual displays of data must work with the visual processing system, rather than against it. Design issues range from basic perceptual factors like color and contrast to cognitive models like the management of attention.

In this talk, you’ll learn:

  • What years of research by vision scientists, statisticians and others have taught us about designing great visualizations
  • How good choices for color, shape and size can keep visual displays from being confusing, misleading or illegible
  • Examples of how Tableau was designed to work with the visual system to make it easy to create great visualizations

Featured speakers: 

Jock Mackinlay

Vice President, Research & Design, Tableau Software

Maureen Stone

Research Scientist, Tableau Software

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