Executive Dashboards: How to Measure Marketing’s Performance – and Impact

You know defining, tracking and reporting on KPIs and metrics is critical for your executive management team. But are you doing it in a way that tells the story you need to tell? Do you and your executives have the information you need to steer your business in the right direction? And do your executives understand the impact you’re having on the business?

Join Tableau’s Chief Marketing Officer for an engaging webinar on how to build a compelling executive dashboard. Find out how to present data to get buy-in, understand your return on investment risk and demonstrate the value you’re providing.

Attend this webcast and learn:

  • The story your reports should (and shouldn’t) tell
  • Dashboard best practices straight from the CMO
  • How to leverage visual analysis for greater impact

Watch other Marketing Analytics on-demand webinars here.

Featured speakers: 

Elissa Fink

Chief Marketing Officer - Tableau Software

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