iProperty's analytics team needed an analytics tool that could handle their big data. They searched online and came across Tableau. The team carried out internal trials comparing different tools and found Tableau to be the best fit for their needs. They were impressed with how Tableau could create eye-catching visualizations. Tableau was also the most user friendly among the tools that were tested.
iProperty databases store data collected from their portal. The ability to connect directly to internal databases was a plus point for the company. With Tableau, the team can directly access their data seating in Microsoft SQL Server, as well as Google Analytics and Google BigQuery.
Currently, the iProperty team uses Tableau Desktop to author interactive dashboards. They publish their work to Tableau Online, for collaboration within iProperty and for customer presentations.
Customers or staff can look at the same data sets from a different angle or focus, asking more questions, and finding their own answers.
Offering analytics as value-add
iProperty now provides business intelligence and insights gained from analytics done with Tableau. For instance, the company has introduced Agent Analytics to real estate agents who subscribe to iProperty. With this offering, property agents get in-depth analysis of the property market that helps them in their day-to-day business.
Harmit said: “Currently, we have been bundling analytics into our existing products to provide value-add to our customers. We are also driving customer engagement with the data visualizations. In many cases, the data helps us get through the door and enables us to share about our other offerings. This would not have been possible without tools like Tableau.”
“In the future, we may package these visualizations into information or reports that developers will be able to buy, but it is a long journey and there is still much to be done before we get there,” he further shared.