Providing “Open Happiness” through Business Intelligence at Coca-Cola

Coca-Cola Bottling Co. Consolidated (CCBCC) prides itself as being leaders in the Coca-Cola system and in the beverage industry as a whole. Thus, it’s conceivable that the first strategic goal of the company is to “Make, Sell, and Deliver Products and Services Better than Anyone Else”. CCBCC’s foundation of success relies heavily on cutting edge technology and innovation. The company introduced the use of iPads as a mobile solution for our entire organization approximately two years ago. At that time Tableau was introduced as our BI solution to leverage data mining and analytics. As a result of this new technology, hours of manual reporting, inefficient quality assurance processes, and lack of actionable analysis and recommendations has become extinct for the organization. Tableau has drastically changed the culture of how the organization visualizes and digests data to make better business decisions.

In this webinar you will get an inside look into how Tableau has significantly impacted CCBCC by providing a professional reporting tool for the sales team, total visibility of key metrics by position, automation of key reports and analysis, mobility via iPad, great end user experience, drill-down functionality to understand wins and losses, and on-the-spot decision-making.