Data-Driven Marketing: Making Every Dollar Count

Marketers are surrounded by data. Every click, page view, tweet, campaign response, email open, form complete, support request, purchase and download is generating data. But are you using that data to spend smarter and make every marketing dollar count?

Attend this session and learn how to:

  • Effectively see, understand and measure marketing program success
  • Transform your campaign data into knowledge and action
  • Make decisions based on facts, not gut feeling
  • Gain a competitive advantage with the information you’re already collecting

As marketing departments become more accountable for metrics, ROI, and anything to help justify budgets and spending, the people who will consistently succeed are those who look to their data, and adjust plans accordingly. Attend this session to learn how to leverage information you’re already collecting to get the most out of every dollar you spend.

Featured speakers: 

Ross Perez

Sr. Product Marketing Manager, Tableau Software