Maximizing the Value of Google Analytics

Many of us know and love Google Analytics (GA). That wonderful tool lets us track visitors, content, traffic sources, campaigns and more for free on any website. And there’s a wide range of canned reports in the product.

But the “analytics” in Google Analytics just isn’t what it needs to be. What if you need a report that doesn’t exist? What if you want to mash up GA data with other data? What if you simply want to connect to GA and explore the data?

Attend this session and learn how to:

• Build powerful reports beyond the canned basics in GA
• Leverage best practices for working with web analytics data
• Combine multiple data sources for a true 360 view of your marketing campaigns